BoKu was a

fruit juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as ...

brand marketed in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

from 1990 to 2003 by McCain Citrus, Inc. It was sold in a box, much like competitors such as

Minute Maid Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the bran ...

. BoKu was marketed as "adult" juice, as juice boxes were commonly attributed to grade-school children because of their small size and easy ability to pack in a lunch. Consequently, BoKu juice boxes were larger, omitted a straw in favor of a pull tab, and was offered in flavors considered more suitable for adults. BoKu is a play on the French word beaucoup, meaning "a lot", due to BoKu containing more juice. BoKu's television ads featured comedian

Richard Lewis Richard, Rich, Richie, Rick, Ricky or Dick Lewis may refer to: Arts and entertainment * Richard Field Lewis Jr. (1907–1957), American radio network owner * Dick "Rocko" Lewis (Richard Henry Lewis III, 1908–1966), American entertainer * Rich ...

. Lewis would be seen standing in front of the camera, holding a BoKu box and espousing how the product was suited more for adults than children. At the end of each ad, shortly after taking a sip, Lewis would say to the camera: "Is that too much to ask?!"

Popular Culture

BoKu beverages appear in the

Disney+ The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and deligh ...

series ''

Loki Loki is a god in Norse mythology. According to some sources, Loki is the son of Fárbauti (a jötunn) and Laufey (mentioned as a goddess), and the brother of Helblindi and Býleistr. Loki is married to Sigyn and they have two sons, Narfi or Na ...

''.

References

{{drink-stub Juice brands